Does this work with senior salespeople or a skeptical team?

Yes — because each person is moved by a different drive, and Cadumi covers all 8: some are hooked by the game, others by commission, social recognition, progression or competition. The game is a layer, not an obligation. At Wiz it worked across a heterogeneous network of 1,200 people.

I've run incentive campaigns before and the effect faded. What's different?

Campaigns are spikes; Cadumi is habit. The difference is continuous-progress mechanics — the salesperson's world is never finished — and monthly evolution of the dynamics.

Cadumi — your sales team selling more, because they want to

Q: Will my team waste time playing a game?

No. The only way to score in Cadumi is to actually sell. There is no in-game action that isn't real work recorded in your CRM. The game takes minutes a day — and gives back focus.

The problem

You already have a CRM, dashboards and incentive campaigns. And quota is still hard.

The campaign excites on Monday. It dies by Thursday.

One-off prizes create spikes, not habits. When the prize leaves the horizon, the effort goes with it.

The leaderboard motivates the top 3. And switches off the other 47.

Whoever is far from the top learns fast that running isn’t worth it.

Leadership never reaches the front line.

The director talks to the manager, who talks to the team lead. The energy gets lost on the way — and the salesperson only hears pressure.

The problem isn’t your team. It’s that hard work with no visible return is the recipe for apathy. Big tech figured this out 15 years ago. We put that knowledge on your side.

The method

There’s engineering behind your infinite feed. We use it to build, not to consume.

Instagram, TikTok and the biggest games don’t hold billions of people by accident. They precisely trigger the 8 core drives of human motivation — the Octalysis framework, the world reference in behavioral design — combined with Flow Theory: the state where challenge and skill balance out and time flies.

Cadumi applies exactly these neuroscience and game-design techniques to sales work: purpose, visible progress, autonomy, belonging, scarcity, unpredictability, ownership and social accomplishment. The difference is the direction: working for your quota, not against your team’s time.

This isn’t conference-stage theory. In the US, we built the La Quinta hotel chain’s program together with Yu-Kai Chou — the creator of Octalysis: +712% in sales against a control group, +132% average ticket, −74% acquisition cost. Control group: the same audience, with and without the mechanics. The difference is the method.

See it working

Every sale builds something.

Commission this month

$ 0

every sale raises your commission

💰 Marina closed $ 12,400 — +40L of milk

💰 Carlos converted the campaign lead — +12kg of coffee

Marina Alves

now · Team feed

Hit my weekly quota! 🎉 My farm reached level 3 — let’s go, team! ☕🐄

❤️ 34👏 19💬 8 comments

🏆 Competition — Live leaderboard

Marina AlvesSoutheast64,109

Carlos NunesSoutheast58,204

Paula RochaSouth51,870

Rafael DiasNortheast47,933

In Cadumi, selling is the only way to produce. Every real sale — recorded in your CRM — becomes resources, progress and commission.

Every win becomes a post in the team feed. The team celebrates together and leadership talks to every salesperson — no middlemen.

People and teams compete on live leaderboards, photos and all. Public recognition moves even those who don’t care about prizes.

And managers see everything: pace, commission, who needs help and each salesperson’s next best action — suggested by AI.

The farm is one of the available worlds. Your company can pick a ready-made world — or commission an exclusive world, built by Funifier for your business: the right metaphor for your culture, your product and your team.

The mechanics are the same ones that moved billions; the world is yours alone.

Inside the app

And on your team’s screens, it looks like this.

Real product screens — not mockups (Brazilian deployment shown; Cadumi ships in your language). Commission at the top, daily missions, the team feed and the season competition, all on the salesperson’s phone.

Cadumi main screen: the salesperson's farm with commission, resources and sales goals — **The salesperson’s world**
commission, resources and goals on top

Today's missions in Cadumi — **Today’s missions**
the next best action, every day

Cadumi cinematic onboarding: The Arrival, the start of the salesperson's journey — **Every salesperson starts with a film**
onboarding with a story, not a manual

Cadumi team feed with a sales season sponsored by John Deere — **Team feed**
sponsored seasons and celebration

Season competition challenges in Cadumi with rewards per task — **Competition challenges**
season tasks with rewards

Cadumi competition leaderboard with photos and prize tiers — **Leaderboard**
prizes by tier — everyone has a reason to run

← swipe to see the screens → · this is a third of what the demo shows

Results

1,200 salespeople. A director who finally reached the front line.

+155%in sales (25,103 → 64,109)

+1013%in processed leads (31,671 → 352,550)

+80%in sales-plan execution

Wiz, one of Brazil’s largest insurance brokers, integrated Cadumi with Salesforce to engage its network of 1,200 salespeople. For the first time, sales leadership could reach every single salesperson — not through corporate e-mail, but inside a game they wanted to open.

The Wiz case told on Na Linha de Frente (Band TV, Brazil) by the method’s creator — 5-minute cut, in Portuguese (subtitles available on YouTube).

The technology behind Cadumi has already moved R$ 12.7 billion.

Cadumi is built on Funifier, the gamification platform used by some of the world’s largest companies — 4,000+ projects in 25 countries.

It was with this engine that Caixa, one of Brazil’s largest banks, engaged 83,000 employees (92.6% engagement, against a previous record of 10%) and beat its all-time profit record by R$ 4.1 billion (≈ US$ 750M) — results documented in the bank’s public financial reports.

You’re not buying a bet. You’re hiring a methodology tested by companies that can’t afford to get it wrong:

How it works

From kickoff to the first leaderboard in weeks, not months.

Diagnosis and design

We map your funnel, your goals and your culture. Together we define the mechanics, the world and the rewards.

The Octalysis method applied to your business.

Integration and launch

We connect to your CRM — Salesforce, Pipedrive, spreadsheets, whatever you use. Team onboarding with a game narrative, not a manual.

Continuous evolution

We track the indicators and evolve the mechanics every month. Good gamification is alive; the kind that dies is the kind that gets launched and abandoned.

Watch the integration in action: the salesperson acts in Salesforce and the game world reacts instantly — real navigation of the Wiz gamification.

Investment

How much does a team that wants to sell cost?

Run the math in reverse: how much does every missed percentage point of quota cost you per month? Cadumi pays for itself with the first fraction of improvement — Wiz improved 155%.

Implementation

Diagnosis, mechanics design, CRM integration and launch.

Monthly license

Per active user. It grows with you, not ahead of you.

Continuous evolution

Indicator tracking and monthly adjustment of the mechanics.

Optional

Exclusive world

Funifier builds the game world tailor-made for your business, with maximum fit to your culture and your product.

Investment sized by team size and world scope. Talk to us and get a proposal within the same week.

Book a demo

Questions every sales director asks

Bring the skepticism. We like it.

“Will my team waste time playing a game?”

No. The only way to score in Cadumi is to actually sell. There is no in-game action that isn’t real work recorded in your CRM. The game takes minutes a day, on average — and gives back focus.

“Does this work with senior salespeople / a skeptical team?”

Yes — because each person is moved by a different drive, and Cadumi covers all 8. Some are hooked by the game, others by commission, by social recognition, by progression or by competition. The game is a layer, not an obligation: whoever doesn’t care about the farm stays engaged through goals, leaderboards and bonuses. At Wiz, it worked across a heterogeneous network of 1,200 people.

“I’ve run incentive campaigns and the effect faded.”

Campaigns are spikes; Cadumi is habit. The difference is continuous-progress mechanics (the farm is never “finished”) and monthly evolution of the dynamics.

“Does it integrate with my CRM?”

Salesforce, Pipedrive, HubSpot, spreadsheets or your own API. If the sale is recorded somewhere, Cadumi scores it.

“Does the farm theme fit my company?”

The farm is one of the available worlds. You can pick another ready-made world — or commission an exclusive world, designed and built by Funifier to fit your culture and your business.

“After launch, are we on our own?”

No. The plan includes continuous evolution: we track your indicators and adjust the mechanics with you every month.

“Games don’t hit quota.” Agreed. Motivation does.

You already have a CRM, dashboards and incentive campaigns. And quota is still hard.

The campaign excites on Monday. It dies by Thursday.

The leaderboard motivates the top 3. And switches off the other 47.

Leadership never reaches the front line.

There’s engineering behind your infinite feed. We use it to build, not to consume.

Every sale builds something.

And on your team’s screens, it looks like this.

1,200 salespeople. A director who finally reached the front line.

The technology behind Cadumi has already moved R$ 12.7 billion.

From kickoff to the first leaderboard in weeks, not months.

Diagnosis and design

Integration and launch

Continuous evolution

How much does a team that wants to sell cost?

Implementation

Monthly license

Continuous evolution

Exclusive world

Bring the skepticism. We like it.

Your team deserves to see what they build.